Privacy Policy

Last updated: April 9, 2026

The Taste ("we," "us," or "our") operates the website the-taste.co and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

1. Information We Collect

Account Information. When you create an account, we collect your name, email address, and profile photo through your Google sign-in or email/password registration.

Taste Profile Data. We collect information you provide during onboarding, including your style preferences, favorite brands, and influencer references.

Usage Data. We automatically collect information about how you interact with the Service, including products you view, search queries, clicks, time spent viewing items, and feedback you provide (such as thumbs up/down ratings).

Third-Party Connections. If you choose to connect third-party accounts (such as Pinterest), we collect data from those services in accordance with their terms and your permissions, including saved pins, boards, and accounts you follow.

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the Service
Build and refine your personalized taste profile
Curate product recommendations tailored to your preferences
Analyze usage patterns to improve our recommendation algorithms
Communicate with you about the Service
Detect and prevent fraud or abuse

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers. We share data with third-party service providers that help us operate the Service (e.g., Firebase/Google Cloud for hosting and authentication, analytics providers).
Legal Requirements. We may disclose your information if required by law, regulation, legal process, or governmental request.
Business Transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. You may request deletion of your account and associated data at any time by contacting us.

5. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

Access. Request a copy of the personal information we hold about you.
Correction. Request that we correct inaccurate or incomplete information.
Deletion. Request that we delete your personal information.
Portability. Request a copy of your data in a structured, machine-readable format.
Opt-Out. You may disconnect third-party accounts or stop using the Service at any time.

To exercise any of these rights, contact us at nate@the-taste.co.

7. Cookies and Tracking

We use cookies and similar technologies (including Google Analytics) to analyze usage patterns and improve the Service. You can control cookie preferences through your browser settings.

8. Children's Privacy

The Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:

The Taste
nate@the-taste.co